Blog > Insights

Dentsply Sirona's Workforce Reduction: What it Means for the Future of Dentistry

Dentsply Sirona's Workforce Reduction: What it Means for the Future of Dentistry

It's been a difficult few months for many industries, and dentistry is no exception. 
Dentsply Sirona has recently announced a cost-saving restructuring plan that includes scaling back of their workforce by 8% - 10% worldwide in an effort to achieve $200 million in annual cost savings. This move will affect over 1,500 employees.
While this news has caused understandable anxiety for many dental professionals, it also highlights some of the long-term trends in the industry and how dental professionals can adapt to stay competitive. 

However, taking such steps is often seen as necessary to ensure successful fiscal measures. Furthermore, this restructuring may open the door for new jobs and opportunities in the industry. It is hoped that such a difficult decision will ultimately lead to better outcomes for all. Now more than ever it is essential to have an agile business model ready to pivot when necessary so you can stay competitive during changing market dynamics.

A Changing Market 

The past decade has seen dramatic changes in the dental industry, with technological advances and increased competition leading to shifts in the way that dental services are administered and marketed. These changes have had a significant impact on both dentists and patients alike, as they adjust to new ways of working and interacting with each other. The recent reductions by Dentsply Sirona serve as yet another reminder of these changes, as well as an indication of what may be coming next. 

The Impact on Patients 

As more dental professionals look to reduce overhead costs while still providing quality care, there is an increased emphasis on patient convenience and comfort. Dentists are exploring new technologies such as online appointment scheduling systems, phone consultations, and patient portals—all designed to make it easier for patients to access the care they need without having to take time off from work or travel long distances. This shift towards digital solutions not only saves money for both dentist and patient but also helps increase patient engagement with their oral healthcare providers.  

Adapting to Change 

While layoffs like those at Dentsply Sirona are certainly unfortunate, they can also serve as a wakeup call for dental professionals who may be falling behind in terms of adapting to changing market dynamics. Now more than ever before it is essential for dentists to stay up-to-date on emerging technologies so that their practices can remain competitive in an increasingly crowded field. Additionally, investing in digital marketing strategies such as SEO optimisation and social media campaigns can help ensure that potential patients find your practice when searching online for local services. 


In today's rapidly evolving business climate, staying ahead of the curve is essential if you want your business to remain successful. As we've seen from Dentsply Sirona's planned layoffs, even established companies must adapt quickly if they hope to survive long-term shifts in the market. For dental professionals looking to remain competitive during these uncertain times, now is the perfect time to invest in digital solutions such as online appointment booking and digital dentistry solutions, so that you can continue delivering quality services while keeping costs low for both you and your customers. With smart investments now you'll be well positioned when the dust finally settles from this tumultuous period in history.

Blog post by Andy Foster